CRO checklist by AB Split Test.com

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Summary

This document provides a CRO checklist for websites, highlighting the significance of data analysis, understanding website purpose, analyzing the funnel, theorizing improvements, utilizing user recordings and heatmaps, leveraging AI for content suggestions, and implementing effective improvements through split testing.

Checklist

[ ] Install Microsoft Clarity for data analysis.
[ ] Clarify the purpose of the website.
- [ ] My website purpose is to: Sell My Book
[ ] Identify the pages with the most traffic in the funnel.
- [ ]
Page Visits

Home 1297

Blog 890

Services 688
[ ] Evaluate the design and content of those pages
- [ ]
[ ] Theorize improvements for each page in the funnel, considering categories such as header, hero, and footer.
- [ ]

Page	Visits
Home	1297
Blog	890
Services	688

Idea	Goal	Impact estimation (0 - 10)
Header - reduce menu items	stay in funnel	7
Hero - less noise	Improve click through	6
Footer - add book now button	Contact us	3
Home Page sub hero add images	Improve engagement and scroll depth	8

[ ] Analyze bounce rate, time on page, and scroll depth to prioritize areas for CRO.
[ ] Use AI suggestions to improve website content.
[ ] Utilize user recordings and heatmaps to identify issues and patterns in user behavior.
[ ] Ensure content follows UX best practices, such as presenting information in an F-shaped pattern.
[ ] Do you have clear calls-to-action and a compelling footer?
[ ] Sort through conversion improvement ideas and prioritize the most effective ones.
[ ] Implement obvious improvements ASAP.
[ ] For the rest, set up a split test using a tool like ABSPITTEST.com.